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How Many Themes Compete in Your Category: A Reference Table

Merchants searching for a theme usually ask how many options exist in total, but the number that actually shapes a shortlist is the size of one category, and those sizes range from 60 to 260 depending on where a store sits.

Reference · October 27, 2026 · 5 min read · AI-drafted from sourced data

A merchant typing “shopify theme categories list” usually wants one number, the total count of themes, and treats it as a single fact about how crowded the store is. That total is close to useless on its own. A theme never competes against all 1315 listings at once, it competes inside one category, and those categories differ in size by a factor of more than four. The number that actually matters is the one next to the category a merchant is actually shopping in, not the headline total.

The Theme Store splits into 13 categories, and size varies by more than four to one

As of October 14, 2026, the Shopify Theme Store holds 1315 themes across 13 categories, with each theme counted in exactly one category. That rule matters because it means the category sizes below add up cleanly, with no theme double-counted for sitting in two places. Clothing is the largest category at 260 themes, and Bags is the smallest of the ones measured at 60. Beauty, Jewelry & Accessories, and Home cluster in the middle, each above 120 themes, while Food and drink sits at 107 and Electronics and Sports sit at 79 and 71.

CategoryTheme count
Clothing260
Beauty138
Jewelry & Accessories121
Home120
Food and drink107
Electronics79
Sports71
Bags60

Theme Store category sizes080160240320Clothing260Beauty138Jewelry121Home120Food107Electronics79Sports71Bags60Method: read from a full walk of all 13 category listing pages, October 14, 2026

The counts above rest on a full walk of every page in every one of the 13 Shopify Theme Store categories, carried out on October 14, 2026, covering all 1315 themes currently listed. That walk is separate from a second, longer-running tracking effort: daily position checks on 30 presets in the Theme Store since July 17, 2025, for 322 measurement days as of October 14, 2026. Of those 322 days, 46 rest on a direct live walk of the store, and the remainder come from an imported table whose collection method has not been independently verified as of September 9, 2026. That distinction matters for anyone citing the position data specifically, though it does not affect the category-size counts in the table above, which come from the direct walk.

The store is not static, and the growth is lopsided toward additions

Over the 44 days between August 31, 2026 and October 14, 2026, the same 13 categories grew from 1086 themes to 1315, a net increase that works out to about 156 themes a month. That growth is not simply a handful of big category jumps. In the same window, 246 new themes entered a category and only 17 left, meaning additions outnumbered removals by more than 14 to 1. A category that looks stable from one check to the next can still have seen dozens of themes added and a few removed underneath that stable-looking total.

This has a direct consequence for anyone using a category count to judge how crowded a niche is. A count taken even six weeks earlier can already be off by well over 200 themes across the tracked categories, which is larger than the entire Bags category. Treating any single snapshot as permanent will understate how much a category has filled in since the last time someone looked.

What the category sizes do and do not tell a merchant

Category size, on its own, says how many listings a shopper or a theme developer is standing next to, nothing more. It does not say which of those themes get installed, which rank well inside the category page, or which get refunded. The 13-category breakdown above is a map of where supply concentrates, with Clothing holding roughly a fifth of all 1315 themes and Bags holding under 5 percent. A developer deciding where to list a new theme, or a merchant trying to gauge how many alternatives exist to what they are currently using, should read the table as a measure of shelf space, not as a measure of quality or performance.

The two datasets described above answer two different questions and should not be collapsed into one. The 322-day position tracking answers how a specific set of 30 presets has moved within the store over more than ten months, with the caveat about the 46 directly-walked days versus the unverified imported majority. The 1315-theme, 13-category count answers how large the whole store and its categories are on one specific day, October 14, 2026, and how that size moved over the preceding 44 days. Neither dataset substitutes for the other.

Anyone shopping for a theme should look up the size of their specific category before assuming the store is a single undifferentiated pool of 1315 options, and anyone tracking category growth should re-check the count rather than reuse a figure more than a few weeks old.

Frequently asked questions

How many Shopify themes are there in total right now?

The 13 categories of the Shopify Theme Store held 1315 themes as of October 14, 2026, counted by walking every page of every category so each theme is counted exactly once. That total is not static. Over the prior 44 days the count moved from 1086 to 1315, which works out to roughly 156 themes added per month on a net basis. Because every theme sits in exactly one category, the 1315 figure and the per-category breakdown always add up to the same number.

Which Shopify theme category has the most competition?

Clothing, with 260 themes as of October 14, 2026. Beauty follows at 138, then Jewelry & Accessories at 121, Home at 120, and Food and drink at 107. Electronics, Sports, and Bags sit lower at 79, 71, and 60 themes respectively. A merchant comparing two categories should look at this table rather than guess, since the gap between the largest and smallest category here is 200 themes.

Is the Theme Store actually growing or just getting listings swapped around?

It is growing, not just turning over. In the 44 days measured, 246 new themes were added to the tracked categories and only 17 disappeared, for a net gain of 229 themes in that window, consistent with the move from 1086 to 1315. If the store were simply cycling old listings for new ones at the same rate, the net change would sit near zero instead of at +156 a month.

Does a bigger category mean it's harder to get noticed there?

It means more listings to be compared against, which is a different thing but related. Clothing's 260 themes and Beauty's 138 both sit well above Bags' 60, so a theme entering Clothing shares shelf space with roughly four times as many competitors as one entering Bags. The facts here do not include ranking or visibility data beyond category size, so size is the only crowding signal this table can speak to.

How often does this category count change, and is it worth re-checking?

Enough that a one-time count goes stale fast. The 44-day window alone saw 246 additions and 17 removals across the 13 categories, a net change large enough to shift a category's rank relative to its neighbors. Anyone using category size to decide where to list a theme should treat the October 14, 2026 snapshot as a point in time, not a fixed fact.

Sources & data

  1. Shopify Theme Store category listings, full walk of all 13 categories (checked October 14, 2026)
  2. Daily position tracking of 30 presets in the Theme Store, 322 measurement days since July 17, 2025 (checked October 14, 2026)
  3. 44-day category count comparison, August 31 to October 14, 2026 (checked October 14, 2026)
Cite this report: Ecom Almanac Research Desk (2026). “How Many Themes Compete in Your Category: A Reference Table.” Ecom Almanac. https://ecomalmanac.com/codes/how-many-themes-compete-in-your-category-a-reference-table/
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